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The Fetishization of Everyday Food

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Cheese Dog at Happy Hound

Cheese Dog at Happy Hound

A recent New York Times piece entitled Foie Gras Palates, Hot Dog Pocketbooksdiscusses how the internet’s “infinite real estate” is behind what the author, Frank Bruni, calls our “fetishization of everyday food.”

Bruni suggests his point is illustrated when one types the search term “cupcake blog” into a Google browser and finds the number of cupcake-focused sites (as of today, 2,470,000).

When we write about food, are we really imbuing our crispy bacon strips and extra-dark chocolates with the power of fetish objects associated with sexual gratification, desire or worship?

Is it a sin to Tweet about our favorite recipes or blog about what was on last night’s table? And if I find some psychological fulfillment and emotional satisfaction by simply eating a hot dog (and even taking a picture of it), does that make me a deviant?

Can’t I just be someone with a good appetite and too much free time on her hands?